We’re thrilled to announce an exciting new addition to our gallery: a
collection of over 60 vintage pieces by the legendary pin-up artist George Petty! This collection includes some of his most memorable works, ranging from dazzling advertisements to original illustrations published in Esquire magazine.
The Art of the Pin-Up
George Petty transformed pin-up art with his distinctive "Petty Girl" style, seamlessly blending flirtation, elegance, and humor. For over two decades, from the early 1930s to the mid-1960s, the Petty Girl became an American icon, adorning millions of calendars, magazine centerfolds, advertisements, posters, and billboards. Her image not only symbolized beauty and charm but also embodied the spirit of mid-century America.
Petty’s collaboration with Esquire magazine was a cornerstone of his career. Starting with the magazine’s inaugural issue in 1933, his "Petty Girls" graced numerous centerfolds, establishing a visual identity that set the standard for sophisticated pin-up art. This partnership showcased Petty’s ability to create alluring and memorable illustrations that resonated with a wide audience.
Collaborations with Iconic Brands
Beyond his influential work with Esquire, George Petty collaborated with some of the most renowned brands of his time, bringing his unique artistic flair to commercial advertising. His notable partnerships include Jantzen Swimwear, Old Gold Cigarettes, TWA and Pepsi, just to name a few. Petty’s innovative techniques, such as painting on illustration board and integrating his artwork with commercial products, highlighted his creativity and dedication to his craft. His work not only promoted brands but also elevated them, making each advertisement a piece of art in its own right.
A Glimpse into the Collection
Original Vintage Advertisements: These authentic ads, all in very good condition, showcase Petty’s ability to seamlessly integrate his art into advertising. From glamorous swimwear campaigns to sleek cigarette ads, these pieces are a testament to Petty’s influence in branding and design.
Esquire Illustrations: Petty’s long-standing partnership with Esquire defined much of his career. These editorial illustrations, including several stunning centerfolds, are prime examples of his artistry and his role in elevating pin-up culture to new heights.
Centerfolds: Originally featured in Esquire, these small format illustrations exemplify the glamour and allure of Petty's work. These pieces remain iconic representations of vintage pin-up culture, bridging editorial and fine art.
Why This Collection Matters
This acquisition celebrates a cultural icon who defined an era. The Petty Girl was more than just a figure of beauty; she was a symbol of American resilience and optimism, especially during challenging times. Petty’s unique ability to blend elegance, humor, and commercial appeal made him one of the most sought-after illustrators of his time. Each image in this collection offers a glimpse into the visual culture of the 1930s through the 1950s, making it a must-see for art enthusiasts, collectors, and fans of vintage design.
Explore the Collection
We invite you to view this stunning collection, now available in our gallery and online. Whether you’re a longtime admirer of George Petty or discovering his work for the first time, this collection promises something special. Each piece not only represents Petty’s artistic genius but also serves as a tangible piece of mid-century American history.